As we celebrate over two decades of Marlenka’s journey, a pivotal transformation is underway. This year marks the most significant evolution of our brand’s graphic identity in a decade—a step that reflects our commitment to innovation and excellence. With exports reaching over 55 countries, a production of more than 12.5 million honey products annually, and a growing global footprint, this redesign embodies our vision to compete boldly on the world stage.

The Evolution of Our Logotype

At the heart of this transformation is the rejuvenation of our iconic logotype. While maintaining its connection to our cherished tradition, the updated logo features modernized typography, a refined color palette, and a simplified, timeless aesthetic. Our beloved symbol—the stylized head of a little girl—remains, but with a fresh, contemporary touch. The result is a cleaner, more legible logo that resonates with our rich history while looking confidently to the future.

Packaging: An Iconic New Look

Our packaging has undergone a comprehensive overhaul to enhance brand recognition and shelf appeal. A unifying cream color, inspired by our original recipe, now serves as the hallmark of Marlenka. This signature tone is complemented by high-quality product photographs and clear flavor descriptors, ensuring a cohesive brand block that stands out from a distance.

Distinctive new elements include:

• Flavor-specific color descriptors: These create a harmonious yet distinct identity for each product.
• Three exposed sides: Clearly identifying the producer, product, and flavor for an elevated consumer experience.
• Advanced photography: Utilizing Hasselblad medium-format technology to highlight the elegance of our products.

Why the Change?

This redesign was not merely a cosmetic update but a strategic initiative aimed at unifying our visual identity, innovating design elements, and boosting packaging visibility. After nearly two years of research, collaboration with a renowned global agency, and meticulous refinement, the result is a design that positions Marlenka alongside the best in the industry.

Implementation Timeline

The new packaging will be phased into production starting mid-year, with gradual market integration as current supplies are utilized. By the end of the year, our refreshed identity will be fully rolled out, aligning our graphic presentation across all touchpoints—from printed materials to digital platforms.

As we embrace this bold new chapter, we invite you to rediscover Marlenka through a design that celebrates our heritage while paving the way for continued success. Together, let’s make 2024 a milestone year for Marlenka.